gucci swiss timepieces 50th anniversary spread

The time for luxury is now.

Gucci has unveiled its second collection of high timepieces at the fairground-inspired ‘Gucci Wonderland event in Geneva, Switzerland.

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The collection celebrates the 50th anniversary of Gucci’s first Swiss Timepieces release. The inaugural release of Gucci Swiss Timepieces came in 1972, when the fashion house presented a new horological combination of Swiss mechanics and Italian design.

gucci watch bees

G-Timeless Dancing Bees

Gucci Wonderland presents the collection as a journey through five decades of Italian style and Swiss-made design, with creations representative of the ‘50s up until the ‘90s.

The styles range from desk-clocks to futuristic steel watches and are meant to show Gucci’s move into fashionable timepieces throughout the years.

The G-Timeless Planetarium contains a halo of 12 princess-set gemstones around the dial. When activated by the touch of a button, the gem set wheel rotates around the dial in a gala of light. This specific watch is offered in white, rose or yellow-gold variations.

G-Timeless Planetarium

G-Timeless Planetarium

The Gucci 25H Skeleton Tourbillon is a timepiece with a see-through dial and a Gucci exclusive caliber flying tourbillon. The watch is made in 100 percent recycled gold and white bracelet variations, and in slate-gray titanium to add to the retro-futuristic style.

To add to the carnival theme, the G-Timeless Moonlight is decorated to show a moon waxing from a silver crescent to prealescent whole before starting its celestial journey all over again. This timepiece dictates its own time to follow the 29.5-day lunar month and only needs to be adjusted every 360 years. It comes in pink gold and white gold with a natural meteorite dial.

Gucci 25H Skeleton Tourbillon

Gucci 25H Skeleton Tourbillon

The launch also includes a series of diamond-set watches, including the G-Timeless Dancing Bees tourbillon timepiece. This style is a tribute to the historical en-tremblant jewelry, where jewels were designed to move in rhythm with the wearer. The 12 bees fly around the mother-of-pearl dial and shimmer as the wrist moves, along with a sheen of pink and green opal that form chevron-patterned bricks.

The last of the House’s collection includes two new mint green variations to the signature Grip Sapphire mechanical collection with transparent casebacks fitted, with a transparent mint-green rubber strap and sapphire crown.

G-Timeless Moonlight

G-Timeless Moonlight

To learn more about this collection, check out