hublot big bang unico magic city

Miami is having a serious moment.

The city is one of the fastest growing in the country. Millions of people migrated to South Florida’s sunny shores in the wake of COVID-19, seeking wider skies and more temperate weather, and the cultural hub continues to be a frontier of the web3 revolution. Oh, and it’s the focus of the hotly anticipated GTA VI game, which became the most-viewed trailer in video game history as soon as it leaked.

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Sometimes it feels like Miami is the center of the universe, and now, Hublot is helping you to tap into its tropical cool wherever you may be.

hublot big bang unico magic city

The Big Bang Unico Magic City is an extremely rare timepiece limited to just 35 pieces. It’s as colorful and electric as Miami itself, with an ombre fade in candy paint colors that mimic the Miami sunset and cutting-edge technology.

“Introducing the Big Bang Unico Magic City—a timepiece as vibrant as the Magic City itself,” Hublot CEO Ricardo Guadalupe is quoted in a press release. “This extraordinary watch is a celebration of Miami’s pulsating rhythm and serves as a testament to Hublot’s commitment to crafting unique timepieces that reflect the spirit of the exciting locales they draw inspiration from.”

hublot big bang unico magic city

The watch features the signature Unico HUB1280 movement in all the Big Bang Unico watches, boasting a 72-hour power reserve and an “open heart” design that lets the wearer admire the engineering.

For the look, Hublot took inspiration from Miami’s famous art deco and the city’s ‘80s new-wave renaissance. The Big Bang Unico Magic City is a piece of sophisticated bling with a 42mm micro-blasted and polished black ceramic case. It’s also water resistant to 10 ATM/100 M, because who goes to Miami without enjoying a light swim?

This stunning and exclusive piece is a must for anyone who keeps Miami in their heart. See more of the watch and learn more about how to get your hands on this eye-catching timepiece at