Actor Benedict Cumberbatch attends the Jaeger-LeCoultre Sound Maker exhibition.

Interior of the Sound Maker exhibition in New York’s Meatpacking District.

Director and musician Questlove attends the exhibition.

A vintage sound-maker.

The skeletonized Reverso Tribute Minute Repeater by Jaeger-LeCoultre.

Jaeger-LeCoultre celebrates sound-making innovations in New York’s Meatpacking District.

Swiss brand Jaeger-LeCoultre recently hosted an exhibition of history and sound in New York’s Meatpacking District, taking a deep dive into 150 years of sound-making innovations. From simple alarm watches to highly complicated minute repeaters, the heritage of Jaeger-LeCoultre is closely related to the development of all types of chiming watches. Visitors walked along a physical timeline with QR codes that linked to audio of the chimes that could be listened to on mobile devices. Tours and classes allowed for further study along with a dizzying art installation of repurposed industrial components that included watch parts by Swiss contemporary artist Zimoun, creating an immersive experience both informative and entertaining.

Extending this esteemed musical history into 2021, Jaeger-LeCoultre unveiled a 10-piece limited-edition Reverso Tribute Minute Repeater. With a skeletonized movement on one side, the watch fl ips over to reveal another angle of the movement, showing off the complex chiming mechanism when the minute repeater is activated. Th e grand story of Jaeger-LeCoultre continues.