Panerai’s Luna Rossa collection sets sail with style.

Panerai Submersible Luna Rossa Tourbillon GMT Carbotech  PHOTO COURTESY OF BRAND

Panerai Submersible Luna Rossa Tourbillon GMT Carbotech

Legendary watchmaker Panerai recently launched its highly anticipated Luna Rossa capsule collection at Watches & Wonders in a perfectly synchronized pairing of tradition and innovation. Marking a new chapter in the storied history of the world leader in watchmaking and design, Panerai’s introduction of this exclusive collection continues its legacy of precision, adventure and unparalleled craftsmanship. Since its establishment in 1935, initially serving the Italian Navy with robust diving instruments, Panerai has consistently pushed the boundaries o what is possible, fostering a deep-seated love for exploration and the defiance of extreme conditions. The unveiling of the Luna Rossa capsule collection is a splendid celebration of these enduring principles, blending the rich heritage of Panerai with the cutting-edge innovation of modern sailing.

Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech  PHOTO COURTESY OF BRAND
Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech

In 2017, Panerai first ventured into prestigious sailing competition the America’s Cup, imbuing five special-edition watches with the spirit of maritime excellence. By 2021, the brand elevated its commitment to the sport, becoming the official timekeeper of the Luna Rossa Prada Pirelli Team. This ongoing partnership underlines Panerai’s dedication to precision and performance. The collaboration with the Luna Rossa Prada Pirelli Team, an ensemble known for its indomitable spirit and relentless pursuit of innovation, mirrors Panerai’s quest to achieve perfection against the formidable forces of nature.

The Luna Rossa capsule collection embodies this shared ethos, featuring five new watches inspired by the advanced technologies and material hallmarks of the America’s Cup. These timepieces are not mere instruments of timekeeping but symbols of the profound bond between Panerai and the Italian sailing team. Each watch in the collection is a masterpiece of design, inspired by the fusion of traditional craftsmanship and futuristic innovation that defines the most advanced sailing competitions in the world. The collection promises superior performance and technological advancement, designed to meet the demands of the adventurous and the aesthetes alike.