Panerai’s concept Submersible eLAB-ID uses more recycled materials than any watch ever made.
Sustainability is the future of watchmaking. For Panerai (panerai.com), the quest for water resistance, stronger luminosity and greater depths has been part of the company’s DNA for decades. Panerai is no stranger to adapting to a changing landscape, and with the release of the Submersible eLAB-ID, it has blazed a path toward remarkable sustainability.
Panerai Officine Panerai Submersible eLAB-ID Ref. PAM01225
The timepiece is crafted with 98.6% recycled materials, making it one of the most ecofriendly watches ever made. Great thought has gone into research and development; the case, sandwich dial and bridges are composed of EcoTitanium, and its dial and hands use 100% recycled SuperLuminova. The automatic mechanical movement features a power reserve of three days and maintains water resistance to 30 bar (300 meters). Performance remains outstanding.
Materials made in intensive small-scale recycling processes favor zero waste, thrusting Panerai forward as one of the first luxury brands to emphasize sustainable practices. Creating this exceptional timepiece was a genuinely collaborative process, as Panerai worked with dozens of suppliers like Sigatec and Aramet to pioneer great technical advancements with far-reaching impact.
Achieving outstanding results, Panerai is hoping that other watch brands will be inspired to follow its lead, and, in fact, Panerai is making it easy for them to do so. Suppliers for materials will be open-sourced to the industry, providing a blueprint for others to learn from and follow. The first watch of its kind, the Panerai Submersible eLAB-ID looks like a promising collaborative future. “We don’t want to be the only ones doing this,” says Panerai CEO Jean- Marc Pontroué. “Acting alone won’t save the world.”
“WE DON’T WANT TO BE THE ONLY ONES DOING THIS... ACTING ALONE WON’T SAVE THE WORLD.” –JEAN-MARC PONTROUÉ, CEO OF PANERAI